WELCOME CHINESE STANDARD

We will help you learn about the Chinese market and we will tell the Chinese market what you are doing to better serve them.

CERTIFICATION & BENEFITS

Our mission is to help businesses with the China Market. We support your distribution strategy on China, both online and offline,

ABOUT welcome group

Welcome Chinese Certification is the new hospitality Standard specifically dedicated for Chinese travelers. CTA's sponsorship guarantees uniformity in the quality of service and supports all the certified businesses to access the Chinese travel industry.

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certification

Hotel & Apartments

Tourism office & Prof. Org.

Transportation

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NEXT ACTIVITIES

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March

10

Bologna becomes the first city to receive the Certification

Bologna and the Emilia-Romagna region have always been a popular destination for European travelers to Italy. On March 10th, the metropolitan area of Bologna

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February

27

In the name of tourism - Europe to the conquest of China

The European Travel Commission (ETC) and the China Tourism Academy (CTA) signed the agreement for the development of promotional activities for the 2018 EU-China...

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February

22

Welcome Chinese further boosts the cooperation with Ctrip

On February 21st, Welcome Chinese was invited by Ctrip to hold a speech during the China Traveler’s Forum (CTF) in Shanghai.

After a succe...

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November

11

JOIN WCN AT THE CHINA INTERNATIONAL TRAVEL MART IN SHANGHAI

Attendance at the China International Travel Mart (CITM) has become a yearly habit for Welcome Chinese. On November 11-13, more than 18...

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October

15

The Certification confirmed to top partners

Welcome Chinese just attended TTG Incontri travel fair in Rimini, Italy, from 13th to 15th of October.

The Welcome Chinese Certification has b...

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October

13

MEET THE WCN WESTERN TEAM AT TTG INCONTRI 2016

A company is primarily made up of people. TTG Incontri travel fair (Rimini, Italy, 13-15 October) - the main international B2B exhibition on tourism in I...

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May

22

Spring activities in China for Welcome Chinese

COTTM (China Outbound Travel and Tourism Market, Beijing, April 12-14) and WTF (World Travel Fair, Shanghai, May 19-22) are the major tr...

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April

30

Subscriptions grow due to the WCN-Ctrip partnership

Since the beginning of the collaboration with Ctrip, Welcome Chinese has successfully handpicked more than 200 restaurants willing to gain visibility via...

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April

01

Welcome Chinese debuts in South America

On March 16th Welcome Chinese made its debut in South America. The seminar took place in Brasilia’s Federal Senate House. Gilson Lira (Brazilian Tourism Institute, Dire...

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March

29

Promoting Mediterranean classical heritage to China

When considering the business of hospitality, the debate is sometimes erroneously restricted to accommodation; however, Welcome Chinese feels that restaurants, shopping m...

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March

24

Verona Arena gets certified

Did you ever relate Chinese tourism to operatic music? Well, perhaps it is time to start doing so. The Verona Arena, the massive ancient Roman theatre in northeastern Ita...

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March

23

UnionPay app makes the difference!

A seamless way of paying: this is certainly something that Chinese travelers – like anyone else – expect at their destination. This is the reason why the acceptance ...

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marketing activities

How many times can you travel to China in one year? After being certified your company will be present at all the major Chinese Travel Shows. During these events the list with details, logos and contacts of the certified businesses will be distributed to visitors, with visibility being determined by the certification level.

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17/08/2017
10/08/2017
05/08/2017
31/07/2017
11/07/2017

LATEST NEWS

1) Chinese outbound travelers’ top destinations

2) Tell your story in the oldest travel magazine in China

3) Open: training courses for hospitality businesses

4) The first social contest of Welcome Chinese

5) A profile for the Chinese traveler in 2017

STRATEGIC FOUNDER Select-Holding was selected by the CTA as the official distributor of the Welcome Chinese certification. It is responsible for all of the operational and communication activities within the Welcome Chinese Program. Select-Holding is responsible for all the operational and communication activities within the Welcome Chinese program.

STRATEGIC FOUNDER & PARTNER : China Tourism Academy (CTA) is a specialized institute directly under China National Tourism Authority. By focusing on researches on basic theories, policies as well as issues concerning the development of tourism, CTA aims to establish itself as "think tank of the government, brainpower of the industry and highland of the academia specialized in promoting the development and international exchange of the China's tourism industry". The CTA directly approves and issues the Welcome Chinese Certification, which makes it the department in charge of monitoring the Chinese outbound travel trends and strongly supports all Welcome Chinese activities in and out of China.

STRATEGIC PARTNER : Union Pay is the home grown and main payment circuit in Mainland China. It has been formed in March 2002 under the authority of the State Council and the People Bank of China to promote interoperability of bank cards throughout Mainland China. The next decade has seen its service spreading at extraordinary pace, covering new cities and provinces each year. Thanks to the effort of CCTV, its channels can now be reached almost everywhere in the world. This not only is meaningful for Chinese people that travel overseas, but it is also an interesting window for the world, in order to discover this important country, sometimes so far and mysterious to many foreigners. In fact with 7 international channels broadcasted in 6 different languages, CCTV plays also an active role in the global arena. Among these channels, the most well-known is the English language news channel CCTV-News. This channel broadcasts many unique programs focusing on Asia and on developing countriesâ€™ events, but it also keeps us updated with the main news from all over the world.

STRATEGIC PARTNER : CCTV is the national television station of the People’s Republic of China and also the most viewed broadcaster in the country. It is the key news and entertainment source for Chinese population. CCTV can now be viewed almost everywhere in the world. Select Holding has been distributing CCTV Channels as part of the Welcome Chinese standards since it’s beginning, the participating Hotels receive through the CCTV ready program.

NEW STRATEGIC PARTNER China Southern Airlines Co., Ltd., member of SkyTeam, is directly affiliated with China Southern Air Holding Company. CSA operates the largest fleet, most developed route network and largest passenger capacity of any airline in The People's Republic of China. CSA transported 110 million passengers in 2015, ranking the carrier first in Asia and the 3th in the world (Data source: IATA) , topping all Chinese airlines for 37 years.  Welcome Chinese’s certified members will be promoted on CSA’s frequent flyer program and profit from their distribution channels such Inflight magazine, WeChat account and the newsletter.

NEW STRATEGIC PARTNER Ctrip.com International Ltd. (CTRP) was founded in 1999 in Shanghai, China. The company is a leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. In 2014, the company’s gross transaction value reached USD 24.5 billion and total commission revenue reached USD1.3 billion. Ctrip's hotel reservation network includes around 1,000,000 hotels in 200 countries and territories around the world. Ctrip’s air ticketing products cover over 5,000 cities on six continents. Currently app downloads exceed 1 billion. Ctrip gives preferential expo-sure of Welcome Chinese certified members starting with the certified restaurants.

NEW STRATEGIC PARTNER Covering more than 70 countries worldwide, Canadean produce hundreds of reports each year focusing on key issues and trends relating to tourism demand and flows, tourism economic impact, and all the key performance indicators related to hotels, airlines, car rentals and travel intermediaries. Canadean tourism-IC has been appointed as the business intelligence partner of Welcome Chinese. This is a must have for the revenue management department.

NEW STRATEGIC PARTNER Lobster Ink is an education company specialising in the hospitality industry. The company shares the same goal of improving the service standards and product knowledge in the top hospitality establishments in the world. The Lobster Ink education platform is built around the creation and delivery of detailed courses on international skills, international standards and product knowledge, using a pow-erful online learning and assessment environment to ensure ease of access and focused, quantifiable training outcomes. Lobster Ink joined Welcome Chinese in 2016 and bring its online training expertise related to hospitality services and knowledge of the Chinese culture. This is a pragmatic support to the client reception procedures.

NEW STRATEGIC PARTNER With offices in 157 countries and more than 208,000 people, PWC is among the leading professional services networks in the world. PWC help organisations and individuals create the value they’re looking for, by delivering quality in assurance, tax and advisory services. PWC is appointed to audit the certified members and ensure that services are correctly carried out for the Chinese travellers. PWC helps Welcome Chinese to maintain a high level of quality and standards.

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